Reliance rolls out BigTV's new campaign

The campany plans to focus on increasing display inside 50,000 retail outlets across the country.

The campaign is already out and the commercials planned are being aired on TV. The DTH company has tied up with 100 publications and more than 1,000 Websites for further promotion.

This ad campaign's creative has been conceptualised by Leo Burnett, and this 50 crore launched for a period of six months will be spread across television, print, radio and Internet.