Remove 18% GST on ad bookings or reduce it to 5%: NBA to Finance Minister
News Broadcasters Association (NBA) has written to the Finance Minister Nirmala Sitharaman for the 18% GST on advertisements on broadcast media to be removed or reduce it to 5% on part with print media.
Broadcasters are facing instances of advertising inventory being cancelled and 50% of spends being allotted for top rated channels. Earlier the Indian Broadcasting Foundation (IBF) had written to the Finance Minister reporting that advertisement bookings have nosedived by ~50%.
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