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Republic TV firms up lead, digital push garners 10 mn video views in 3 days

Arnab Goswami fronted Republic TV continued to maintain its leadership position in the English News space in Week 40 (September 30 – October 6) as well, garnering 840 weekly impressions (000) sum. The channel has been topping the genre since its launch in May this year. 

Last weekend, Republic TV reached another milestone via digital media. The channel garnered 2 million hits on its website, republicworld.com, and garnered 10 million video views in 3 days (October 5-7) with its series of breaking news around trending topics on search. 

The channel was the first to carry the interview of Hrithik Roshan, speaking exclusively with Arnab Goswami on the show ‘Nation wants To Know’ on the Kangana Ranaut controversy. While Kangana Ranaut has been quite vocal on the case, Hrithik Roshan had kept silent, and this was a first of its kind interview given to the media. Republic TV followed a digital first release strategy with 4 video news snippets of the interview released to its audience via its website two days prior to the full telecast. The episode was simulcast on the website as well as streamed on Hotstar. On Hotstar, the show recorded a 7x increase in reach and 4.7x increase in daily average watch time versus the average for September. 

Republic World has hit the top spot in digital news engagement within the shortest period and has made a dent in the digital news industry with its original and exclusive news. Republic’s digital reach and influence now extends not only over India, but also includes news followers from the US, UAE, UK, Canada, Australia and the rest of the world. Capitalising on the ongoing trend of live streaming and on demand videos, the channel has engaged users with its engaging Live TV experience and original shows to garner a viewership of 10 million in a short span of time. 

Commenting on the same, Vikas Khanchandani, CEO, Republic TV, said, “It is interesting for us to see the kind of reach our content gets on digital platforms. Being the genre leader we have had access to exclusives including an interview with the Israeli PM, Benjamin Netanyahu, the first to interview UP CM Yogi Adityanath and now Hrithik Roshan. Republic TV will capitalise on its journalistic strengths and will move to simultaneously distribute content digitally. We have many different digital-specific features including vertical video (mobile-friendly portrait mode) and virtual reality which will form a strong part of the type of content we share. The first few months have been exciting and we look forward to building on this momentum.”

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