Responsible, virtual, joi de vivre – Brands’ Holi ads reflect life in the new normal
The festival of colours is here to spread some cheer amid the rising cases of COVID-19 in a second wave across the country. TMoj – be it celebrating Holi responsibly or virtually while being distanced from friends and family. We saw the Surf Excel Holi ad where colours have been used as a medium of ‘togetherness’. This year, it shows how the colours of Holi can help bridge emotional distances and bring hearts closer, despite physical distancing.
Here are some more Holi ads that have captured consumers’ attention in the last few days...
With Holi approaching, colors and conversations have begun splashing across people’s Facebook feeds. In the past two weeks, more than 4 million people in India have made over 6.6 million posts and comments about Holi on Facebook. To add to the festive cheer online, FB users can now personalise their Avatars with Holi-themed stickers. The new Holi stickers will appear in the sticker library when the user is posting or commenting on Facebook posts, or while using the Messenger.
#FilterwaliHoli with fbb
Uniting colours with love, fbb, the popular fashion destination by Future Group, along with NDMPL has introduced a Holi campaign – #FilterWaliHoli. While we cannot consciously celebrate and hold gatherings, the idea of ‘celebration’ continues with fbb’s Filter Wali Holi. The brand has launched a filter on Instagram called #FilterWaliHoli, where every individual who tries on the filter, experiences the same ecstatic feeling digitally!
Gas-O-Fast, an Ayurvedic and Natural antacid brand by Mankind Pharma that comes with natural Jeera and natural Ajwain variants, fights against acidity, gas and indigestion that can hijack the occasion of joy and celebration.
Tata Tea Premium
Tata Tea Premium – Desh ki Chai has launched exclusive festive packs in Delhi and Uttar Pradesh that brings alive the colourful festival of Holi. The exclusive ‘Holi festive pack’ brings alive the true essence of Holi celebration in each of these states.
Livpure Sleep, a newly entered business segment, is gearing up for Holi with ‘Have a #HoliNight’ offers.
No Holi festivity is complete without food. Burger King India has launched its latest digital campaign, #ColorIsForHoliNotFood, for Holi, which includes a digital video as well and emphasises on the need to put colours to good use and reiterates its commitment to provide authentic taste to its guests.
To spread the coloirs of joy and happiness this Holi, Moj, India’s leading short-video app, has kickstarted the ‘MojHoli League’ (MHL) campaign for its community.
Free Fire, the world’s most downloaded mobile game in 2020 and 2019, is all set to celebrate a colourful Holi with Survivors across India. Developed and published globally by Garena, Free Fire has lined up a host of exciting activities, rewards, and more for Survivors to enjoy this vibrant festival.
Kansai Nerolac Paints
We wish you a Holi full of joyful splashes from colours. And may your walls stay stain-free and easy to clean with Beauty Gold Washable.#Nerolac #HappyHoli #BeautyGoldWashable #ColoursThatCare pic.twitter.com/1GF2JiXQuq— Nerolac Paints India (@Nerolac_Paints) March 28, 2021
A joyful and stain-free Holi by Nerloac Paints.
Pizza Hut, India’s favourite brand serving the world’s most delicious pizzas has launched a new #HutsCooking campaign this Holi, a value offer to delight customers.
McDowell's #YaariKeRang pack
McDowell's, This New No1 pack #YaariKeRang comes in beautiful golden and silver packaging with a dash of yellow, blue, and pink splashes, signifying the occasion in all glory. Just like colours, friendships have no boundaries, and this exciting pack is here to make rendezvous with your yaars a kaleidoscopic experience.Celebrate the festival of colors from the comfort of your home using McDowell's #YaariKeRang pack
Bajaj Allianz Life
On the occasion of Holi, Bajaj Allianz Life released an endearing digital campaign #BuraNaMano, Just as different colours make the festival more beautiful, the campaign is also about how the several different ideas and thoughts we all have, make us a diverse, yet collective unit, which can co-exist with different thoughts.
Amazon.in launched #KhushiyanDelivered - a digital led campaign to celebrate Holi and salute the spirit of delivery associates, sellers, and customers across India.The campaign unfolds with a digital film that captures how Amazon is serving its customers and the important role of delivery associates in this journey, across India.
Raise your hands if your uterus is painting you red this Holi!
This #Holi, these colours hold great significance as they are colours of the wetness indicator - a simple way provided by Teddyy to check and change your baby's diapers without any worries!
VOGO, a self-ride, two-wheeler rental service, has announced the launch of an offline to online Holi special campaign called #SpottheRanGo challenge for its riders.
As India celebrates the colourful festival of Holi while maintaining social distancing, Haier India launched #HaierHoliChallenge, an influencer-led hook-step dance challenge on their Instagram handle. The brand aims to tap into the creativity of the audience through a signature step and to add fun to the festival while being socially distant.