Rewind 2022: This year saw a major shift in the television industry - Avinash Pandey

It’s time to review the most significant industry developments as the year 2022 draws to a close. Adgully is reviewing the year 2022 for M&E, Advertising, Digital, Marketing, PR & Communications, along with leading names in the industry as part of its annual Rewind series.

Recapping the year 2022 for the television industry, as well as predicting some key trends for the coming year, Avinash Pandey, CEO, ABP Network, sheds light on the various trends that dominated the television industry in 2022, which include 5G helping in faster streaming of content, usage of AI and ML to target and personalize advertisements, augmented reality being used to inculcate additional depth to the stories which were being broadcasted, and overall technology allowing the traditional news broadcasters to remain relevant in the modern world.

Key TV industry trends in 2022

In 2022, the television and news broadcast industry was characterised by several key trends, developments, and issues.

Firstly, the convergence of media and technology allowed for a more seamless experience across multiple platforms. This allowed the industry to become more focused on the delivery of content to reach a larger audience.

Secondly, the rise of streaming services drastically changed the way people access media content.

Thirdly, the development of 5G networks enabled faster streaming of content and increased the quality of the experience for users.

Fourthly, artificial intelligence and machine learning technology were used to better target and personalise advertisements.

Finally, personalisation of user experience and data privacy were two major issues in the industry.

Changes and shifts in the Television industry

The year 2022 saw a dramatic change in the industry. New technology allowed for the creation of immersive, interactive television experiences. Virtual reality was incorporated into many news broadcasts, allowing the viewer to be fully immersed in the story. Augmented reality was also used to bring additional depth to the stories being broadcast. This allowed viewers to better understand the content, as well as gain a better understanding of the context.

In addition, new forms of interactive streaming were being introduced. This allowed news channels to be streamed directly to the viewer’s device, allowing them to watch news as it happens in real time. This was an important step forward in keeping news viewers up to date with current events.

The year 2022 saw a major shift in the television industry, and news channels in particular, as technology allowed traditional news broadcasters to stay relevant in the modern world. The industry continues to evolve, and the future of news is looking brighter than ever.