Rezolve names ex-Marketing Head, Adobe, Sunder Madakshira as CEO, India ops

Rezolve, a leader in mobile commerce and engagement, today named Sunder Madakshira, former Head of Marketing at Adobe, as the company’s Chief Executive Officer in India. In this role, Madakshira will lead all aspects of growth for Rezolve’s business in India.

Madakshira brings to Rezolve more than 26 years of experience in senior roles in sales and marketing. Prior to his most recent position as marketing head for Adobe, Madakshira held various senior positions with companies, including EdgeVerve, SAP, Harman, Infosys, Wipro, and Hindustan Unilever. He specialises in brand management, thought leadership and lead generation functions of marketing, and is considered a pioneer in Data Driven Operating Models (DDOM) in India.

Commenting on Madakshira’s appointment, Dan Wagner, Chairman and CEO, Rezolve, said, “India is a critical market for Rezolve and as we drive our growth in the region, we are extremely pleased to have Sunder Madakshira join us as CEO for our Indian operations. He brings to Rezolve a deep understanding of India and a vast professional network. He has a genuine passion for marketing and how it can change business scale for companies and it is those qualities that make him the right person to engage with the brands in India that are looking to take their customer experience to the next level and to ensure Rezolve’s customers and partners are successful.”

“India is a mobile country, and this market is ready for anything and everything on a mobile platform,” Madakshira said. “That gives me a lot of confidence for Rezolve’s success in India. Rezolve has unlocked how you bring together brand, consumer, and technology for a fantastic experience.”

He further said that India’s high level of mobile penetration, combined with the vast scale of its population, make the market ideal for Rezolve.

Rezolve, an enterprise SaaS platform designed from the ground up specifically for mobile commerce and engagement, is positioned to become the engine of mobile engagement that enables the transformation of interactions between consumers and merchants on mobile devices.  Rezolve currently has go-to market partner agreements with leading global players that have a combined global reach of over 20 million merchants and over 1 billion consumers across China, Asia and Europe. Rezolve’s platform already serves over 150,000 of those merchants today.