Richard Morewood joins M&C Saatchi as CEO – Asia

M&C Saatchi has brought on board Richard Morewood as Chief Executive Officer of Asia, comprising the New Delhi, Singapore, Tokyo, Shanghai and Kuala Lumpur offices. He will be based in Singapore. In his new role, Morewood will drive existing as well as new business – national, regional and global.

Morewood joins in from DDB Group APAC, where he was Regional Business Director. He had joined the group in 2011 as Managing Partner. At DDB, he was handling the McDonald account across APAC & MEA as well as Unilever across North Asia, SEA and Australia.

This is Morewood’s second stint with M&C Saatchi. He had earlier worked with the agency at its London and Sydney offices from November 2004 to March 2011 and was Managing Partner at the time of quitting the agency.

He had also had stints with Bates UK and Mother London.