Rishabh Pant says “Aa raha hoon” with Optimum Nutrition”

Optimum Nutrition, a global leader in sports nutrition, is thrilled to announce its unwavering support for Indian cricket sensation Rishabh Pant through its new campaign, 'aa raha hoon”. The campaign celebrates Pant's extraordinary dedication and resilience, as he aims to make a stronger comeback to the sport, following the injuries that kept him on the sidelines over the past year.

But you can’t keep Pant away from the action for long. Known to be resilient and dedicated to excellence in cricket, he has channelled this very focus into his recovery, fuelled by Optimum Nutrition.

This campaign sheds light on the athlete's remarkable journey, highlighting his commitment mental toughness, and physical recovery. Pant's dedication and determination in the face of adversity resonate deeply with Optimum Nutrition's core value of  Zyada Kar Dikhane ki Taaqat, by helping athletes achieve the MORE in them, irrespective of the challenges they face.

Through an extended partnership, Optimum Nutrition will continue to provide Pant, with its cutting-edge products, including whey protein, creatine, amino acids, and pre-workout formulas, which are designed to optimize performance, provide strength, enhance muscle growth, and speed up recovery.

Speaking about the partnership, Satyavrat Pendharkar, Managing Director – Glanbia Performance Nutrition India Pvt. Ltd., said “We stand by our athletes in good times, and difficult times. We partnered with Rishabh Pant in 2021, not only because he is an exceptional cricketer but because he is also a role model for millions of young Indians. We are proud that Optimum Nutrition could play a small part in enhancing his performance and assisting him in reaching his maximum potential on the field. Our commitment to standing by Rishabh throughout his journey is unwavering, and we eagerly anticipate his return to the field to showcase his exceptional abilities."

Commenting on the partnership, Rishabh Pant said, “'I look forward to continue my partnership with Optimum Nutrition. Just as nutrition plays a vital role in my cricketing journey, I believe in the importance of fuelling our bodies with the best. With Optimum Nutrition by my side, I'm confident in taking my performance to the next level and achieving new milestones on the field.”

Optimum Nutrition reaffirms its commitment to helping athletes and fitness enthusiasts achieve their fitness goals with the help of science-based nutrition and training. The brand is dedicated to supporting Rishabh Pant and other top athletes in India is their quest to achieve the MORE in them.