Romedy Now steps into a new avatar, undergoes a brand refresh
Romedy Now, India’s No.1 English Entertainment channel has unveiled a refreshed brand identity with the introduction of originals, new shows and movie premieres. The channel unveiled its refreshed identity with its first original show The Love Laugh Live Show.
The refreshed Romedy Now infuses ‘Happy in Life’ quotient, while retaining the channel’s core premise of Love. Laugh. Live that will continue to guide the essence of the brand. With the added 'happiness quotient' and engaging storytelling, interweaved with a whole new look & feel across originals, new shows and movie premieres, the brand persona of Romedy Now broadens the emotional spectrum, from being happy in love to being happy in life. Bringing excitement and liveliness on screen, Romedy Now adds bright red and blue to its overall colour pallet and introduces a touch of asymmetry in the logo with the tilted ‘E’ that represents a ‘wink’. The new packaging reflects happiness, vibrancy, fun and quirkiness that is symbolic of the channel’s refreshed identity.
Talking about the brand's new identity, Vivek Srivastava, President - Strategy and Business Head - English Entertainment Cluster said, “Romedy Now in its new avatar resets the dial with re-energized content to offer viewers an unparalleled and complete English Entertainment viewing experience. Our foray into original content is a testament of our commitment to offer an engaging, real and distinctively entertaining array of content to complement the viewer’s evolving consumption patterns. The Love Laugh Live Show marks our debut in originals and will explore various categories across travel, food, beauty & lifestyle, bringing 2 exciting shows a quarter to the viewers. I’m confident that with the refreshed identity, Romedy Now will continue to be the loved brand by our viewers.’’
The refreshed avatar of Romedy Now strengthens the brand promise – Love. Laugh. Live with marquee shows and films. Featuring exclusively on Romedy Now are award-winning shows like 30 Rock, Parks & Recreation and Wahlburgers and ‘The Ellen DeGeneres Show’, which will make a comeback with its latest season.
Complemented by the foray into original programming, this repertoire is designed to appeal to a wider range of audiences while making the viewing experience richer and more immersive. The first original on the channel, The Love Laugh Live Show indulges in cosy conversations with India’s favourite celebrities, giving a peak into the unexplored ‘Romedy’ side of their life. The show hosted by Faye D’Souza will air every Saturday at 9pm on Romedy NOW and also be available for viewers on Sony LIV.