Royal Respect Premium Whisky Celebrates True Character With Sharad Malhotra

Khemani Group's Royal Respect Premium Whisky is ushering with a remarkable digital campaign that aims to redefine the way the world thinks about whisky. The campaign features the charismatic and multi-award-winning television actor, Sharad Malhotra, as the face of Royal Respect. The brand Royal Respect POV is “true respect is earned by challenging conventions and inspiring change”. In line with this ethos, the company unveiled a campaign that encapsulates the essence of the brand – "When you change the way the world thinks... you earn Royal Respect." This narrative is not just a statement; it's a promise to the consumers. The captivating digital campaign is conceptualized by popkorn, the digital creative arm of V360 Group.

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Amit Kumar Ghatak, CMO of the Khemani Group, shared his thoughts on the brand's ethos and the collaboration with Sharad Malhotra: “Royal Respect is not just a whisky; it's an embodiment of true character and unyielding respect for quality. We take immense pride in our product and the values we stand for. Our association with Sharad Malhotra is a testament to our commitment to excellence. He embodies the essence of Royal Respect - someone who has consistently challenged norms and created his unique path in the world of entertainment. This digital campaign is a celebration of this spirit. It takes viewers on a journey that reflects the rich character of Royal Respect - smooth, flavorsome, full-bodied, mellow, and finesse. With the festive season dawning upon us, we couldn't think of a better time to introduce this campaign and invite everyone to experience the unmatched quality and distinction that Royal Respect represents. We are excited to share this unique campaign with our customers and whisky enthusiasts in Madhya Pradesh."

Vishal Mehra, CEO, popkorn commented, “The True Character. Always Respected’ campaign celebrates the importance of earning respect through genuine character. The emotional and relatable ad films showcase real-life situations where people with true character earn the respect of others.”

Rendering the brand’s vision into a relatable, emotionally charged digital film, the campaign video depicts Sharad Malhotra walking down the red carpet, admired by his fans who are eager to click a quick selfie with him. His true character shines through at this moment, and he invites the fans onto the red carpet with them to pose for the paparazzi alongside him. When a renowned, award-winning actor embodies his true character at every juncture and in every sphere of his life, he earns Royal Respect, the ad film surmises. The brand film has a deeply-ingrained connect with the brand’s philosophy and the key tenets of its being – a distinctive character and Royal Respect that is truly earned.