Rupa Jon announces Ranbir Kapoor as a brand ambassador

Rupa Jon from the House of Rupa & Company Limited, has released the brand’s first ever integrated marketing campaign with Ranbir Kapoor as the national brand ambassador and Kesari Lal Yadav for the Bhojpuri speaking markets. Rupa Jon offers unmatched comfort in the value segment of the innerwear market and the brand’s tagline “Lage Aaye Haaye!!!” just defines that feeling. 

Speaking about the choice of Ranbir Kapoor and Kesari Lal Yadav as brand ambassadors, Ramesh Agarwal, Director, Rupa & Company said “Ranbir Kapoor reflects the right values for our brand. He uniquely provides both aspiration and popularity among the youth of today. Kesari in his own way has tremendous fan following in the Bhojpuri speaking markets and is a youth icon too. We believe Rupa Jon with both our ambassadors have taken the first step on a long and successful journey together.” 

The campaign has been created by Godzilla – an agency founded by Ravinder Siwach ex-NCD Havas and Nikhlesh Jhingan ex- Sr.VP Havas both of whom have also worked closely in the past at McCann Erickson. Talking about the campaign Ravinder Siwach, Chief Creative, Godzilla, said, “We were looking for an expression that truly defines comfort in a way that has not been defined before. In ‘Lage Aaye Haaye’ I think we have an expression that our target audience, being the mainstream Indian youth, will be able to identify with.” Speaking on Godzilla, Ravinder further adds, “We like to think of ourselves as a free thinking agency that simply believes in solving brand problems in an effective manner and the only work that we want to do is the work that works in the market place.”

Adding to this Nikhlesh  Jhingan. President, Godzilla adds ”besides handpicked professionals that form the core team at Godzilla, we have formidable partnerships across the spectrum to offer our clients everything from data analytics to tech based solutions to influencer marketing to even production.” 

Rupa Jon’s product portfolio spans Men’s Innerwear and Kids Innerwear including Vests, Briefs and Trunks as well as Women’s Innerwear which includes camisoles, panties, and bloomers.

As part of the brand’s future plans, Rupa Jon is foraying into Athleisure and Thermals for Men and Women. The Athleisure range will include Tee Shirts, Bermudas, Boxers, and Loungers.

Founded in 1968, Rupa & Company Limited is a leading knitwear brand in India, covering the entire range of knitted garments from Innerwear to Casual wear for men, women and kids.