Saaki launches new digital campaign- ‘Enchanted Dreamland’

Saaki, one of India’s leading D2C ethnic wear and fashion brands, is creating excitement among its consumers by launching ‘Enchanted Dreamland', a revolutionary digital campaign that showcases the brand’s latest spring and summer collection of ethereal sarees, romantic dresses, and enchanting kurta sets.

The campaign features the iconic actress Samantha Ruth Prabhu’s digital avatar in a series of dreamy and enchanting visuals wearing Saaki’s latest collections: Jheel, Florette, Sohini, and Herbarium.

Designed for modern day women to express their individuality, creativity, and style, the new spring summer collection balances contemporary designs with dreamy, whimsical, and aesthetic prints. ‘Enchanted Dreamland’ is characterized by its use of dreamy visuals, which aim to capture the essence of the collection and create a sense of wonder and enchantment in the viewer. The campaign is designed to showcase the brand's commitment to innovation and engage a wider audience through digital media.

The campaign is launched across the brand’s digital platforms, including Instagram and YouTube, and features short virtual clips and images of Samantha. Within a short span of time, the campaign has garnered huge excitement among Saaki’s consumers and Samantha’s fanbase, who were thrilled to see her in a digital avatar.

Commenting on the launch of the campaign, Sushruthi Krishna, Founder & CEO of Saaki, said, "We created this campaign digitally as Samantha was recovering and was unable to shoot. We innovated by repurposing her old photographs and blending them with new styles and looks to create an all-new visual story. Technology has become a game changer in the fashion industry that is creating new experiences for the customers. With Enchanted Dreamland, we are pushing the boundaries of creativity, and we hope to keep surprising and engaging our customers with more such initiatives in future."

Saaki as a brand is known for redefining ethnic and fusion wear for a newer generation. The new collection is a representation of the brand's ethos, which has been uniquely designed to evoke a sense of romanticism and delicacy. With its distinctive fashion offerings, Saaki is firmly establishing itself as the preferred destination for ethnic fashion aficionados who seek to create a range of unique and versatile seasonal looks that are both feminine and modern.