SAB TV bags the prestigious Global Award for Brand Excellence in M&E

Having always endeavored to provide refreshing & engaging content to its viewers, SAB TV, India’s leading family entertainment comedy channel, adds another feather to its cap by bagging the prestigious award for Brand Excellence in the media & entertainment category for the year 2012, organized by the World Brand Congress. The Global Award for Brand Excellence is presented to organizations that have played a significant role in building their brands.

This award is a reinforcement of SAB TV’s brand promise of providing family entertainment with a dash of humor and this positioning consistently reflects in each of the shows produced by the channel.

Commenting on the award, Anooj Kapoor, EVP and Business Head, SAB TV said, ‘We are delighted to receive this global honour and recognition from the World Brand Congress for our contribution to the Media and Entertainment category. Our efforts have paid-off and we will continue to entertain and engage our viewers by offering light hearted & family centric programming’. 

SAB TV has been on the forefront of continuous and sustained innovation across platforms and the following path-breaking initiatives resulted in conferring the award to the channel.

• Innovative show themes such as Gangster Comedies, Horror Comedies, Silent Comedies, Fantasy, Non-fiction shows and Social Comedies.
• Comic strips of SAB TV’s most loved shows in leading newspapers is an effort to extend the connect with the viewers, beyond the realms of television only.
• SAB TV created and launched a quirkily interesting radio character called ‘SAB Ke Daamadji’ who shared interesting anecdotes from his day to day life, highlighting the importance of having fun in togetherness (Asli Mazaa SAB Ke Saath Aata Hai).
• To reach out to SAB TV’s fans on digital platforms; fan pages, applications, features and contests were run, which engage more than 15 lakh fans everyday
• SABurbia, a notable initiative is a one-of-a-kind social game on Facebook; a platform for the fans to actively interact with the brand and its properties. The first such social game by an Indian general entertainment channel, it has more than 50,000 installed users already.