Safilo & Juicy Couture announce the renewal of eyewear licensing agreement

Safilo Group, one of the eyewear industry’s key players in the design,  manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles and helmets and Juicy Couture, a global fashion and iconic lifestyle brand, announce the renewal of a global licensing  agreement for the design, manufacturing and distribution of Juicy Couture branded optical frames and  sunglasses for women and optical frames for girls and teens until December 31, 2027.  

“Revered for its embrace of the casual but glamourous L.A. lifestyle and attitude, Juicy Couture fits within  our portfolio strategy of offering locally relevant eyewear brands in key strategic markets like North America that have a broad international reach and unique design point of view,” said Angelo Trocchia, CEO of Safilo  Group. 

“We are pleased to renew our partnership with Safilo Group, a true visionary in the eyewear industry,” said  Joseph N. Zarro, Executive Vice President of Luxe and Classic brands at Authentic Brands  Group, owner of Juicy Couture. “Through our shared vision, we will continue to deliver eyewear that  captures the Juicy Couture spirit and allows our customers to express their individuality.”