Sagnik Ghosh tipped as Head of Creative Strategy at Times of India Group

Sagnik Ghosh has been appointed as Head of Creative Strategy, Branded Content, Innovations, and Trade Marketing at The Times of India Group. This is not confirmed by Ghosh yet.

Ghosh brings with him a wealth of experience, having previously served as the Business Head of the Bengal cluster at Viacom18, where he oversaw the business operations of Viacom18 media in Bengal since April 2021. Prior to his tenure at Viacom18, Ghosh held the position of Executive Vice-President and Business Head at Star India, where he played a pivotal role in the success of Star Jalsha and Jalsha Movies in the Bengal cluster. Notably, he led the brand revamp of Star Plus in the Hindi Speaking Market and orchestrated the re-launch of Life OK as Star Bharat.

Before venturing into the Media and Entertainment industry, Ghosh accumulated experience in the BFSI sector, having worked with esteemed brands such as Axis Bank and HSBC.

Throughout his career, Ghosh has also made significant contributions to companies like Liqvd Asia, Grey Worldwide, Zee Interactive Learning Systems, and TBWA India. His diverse background and extensive experience make him a valuable addition to The Times of India Group's leadership team, poised to drive innovation and success in the evolving media landscape.