Sail Ali Khan launches Sansui's new Brush Connect LCD!

Sansui, the key player in Consumer Appliances, has announced the launch of its revolutionary Brush Connect LCD TV range at the sidelines of the ongoing Indian Bridal Fashion Week as unveiled by the Bollywood style icon Saif Ali Khan.

 

Announced at the marquee event, with which Sansui is associated as its Technology Partner, the range brings in an amalgamation of looks, style and suaveness which adds a new dimension to the emerging LCD TV market of the country. The new range celebrates the coming together of chic technology and standout product innovation, and offers to the style conscious consumer base a product range which is known for its cutting edge combination of style and substance.

 

Anirudh Dhoot, Director, said on the launch, “We are happy and proud to be associated with the Indian Bridal Fashion Week as its Technology Partner. This partnership provides Sansui with the right platform to launch its Brush Connect LCD range and gels pertinently with Sansui’s brand image and its current positioning. This opportunity gives us a vista to showcase our exquisite product range which being fashionably chic is technologically advanced to the core.

 

Boasting of a stunning Grey Colour Brush finish Bezel, the newly launched Brush Connect LCD, apart from its great looks, feature groundbreaking product innovations like Direct Digital Signal Reception and Dual-Core Processors which process fast pictures to boost picture quality and enhances colour gradation and motion handling. The product also features a fully integrated Digital TV platform which offsets 4000 Billion display colours powered by a 14 Bit Processor, Strata Certified Audio, Faroudja Audio & Video Optimized for finest quality audio & video playback and a 10 Band Graphic Equalizer to manage different frequency beats. Other features like Easy Connect for enhanced HDMI CEC connectivity and Over the Air Software Upgrades keeps the fully integrated digital TV always updated with latest softwares and a notch ahead of its peers.

 

At the annual event which brings the very best of national and international talent to the fore, Sansui provides technological logistics which is expected to attract India’s top designers, couture lovers, international designers, Pg3 celebrities, socialites and film stars alike. Showcasing works by designers like Tarun Tahiliani, Ashima & Leena, Meera Muzaffar Ali, Vikram Phadnis, Shantanu & Nikhil, JJ Valaya and others; the platform will act as a perfect preview-pad for the upcoming Brush Connect LCD range which is a Piece’ de Art in itself. during up-coming festival period Sansui is also planning to Launch all New Brush Connect LED TVs which will take consumer experience to the next level.

“Sansui always believes in providing the latest in technological innovations with its added value for money preposition and hence has brought out the Brush Connect LCD range. With the world slowly but steadily waking up to intelligent feature enabled Digital LCD TV’s, we found it pertinent to introduce this latest innovation which will in the long run help in creating a different niche for our products. With this product Sansui intends to create a benchmark in the industry wherein the product will help solidify our positioning as one of the top LCD manufacturers in the world”, said Mr. Arun Pal, Chief Marketing Officer, Sansui.

 

Saif Ali Khan, the Brand Ambassador of Sansui commented, “I am eclectic at being a part of this grand affair. My association with Sansui is based on the fact that Sansui creates one of the most pioneering TV technologies as available today. The new range of LCD’s as launched today demonstrate the same level of technical brilliance and product ingenuity for which this stalwart of the TV market is known. Stylish, sleek and purely brilliant, the launch coinciding with the Indian Bridal Fashion Week provides a perfect platform to showcase its technical and visual brilliance.”