Sakal adds a golden touch on Akshay Tritiya

Akshaya Tritiya has always been celebrated across the state of Maharashtra as an auspicious day for buying gold jewellery and thus is one of the most impactful business days for the jewellery industry. It is usual for the jewelers in Pune to loosen their purse strings on this day by coming up with ads across all newspapers to ensure footfalls in their store. Given this scenario, Tribhovandas Bhimji Zaveri (TBZ) was looking for a window that would provide them an opportunity to break this clutter. Given that the group is a new entrant in the Pune market an out of the box solution was needed to counter the traditional and already entrenched players in the market.

In this context, Sakal provided TBZ with the ideal platform to utilize the opportunity. Sakal's brand solution team came up with an idea that was innovative, engaging and involving. A quarter page ad of TBZ was published on the first page of a special Akshay Tritiya feature with a scratch card pasted on it. Each scratch card had an offer from TBZ on their gold and diamond jewellery. The scratch card concept provided a curiosity factor along with greater engagement and involvement with the readers thus helping TBZ to stand out in the Akshay Tritiya clutter.

Shailesh Amonkar, CMO, Sakal Media Group says, "Sakal Media Group is committed to provide maximum value to our clients. For that purpose, we are always ready to go out of our way and think of innovative solutions that would benefit them. The scratch card initiative for TBZ is a proof of the same."

According to Kajal Malik, VP Brand Solutions, Sakal Media Group, this initiative is in keeping with the group's endeavor to provide quality solution to advertisers. "Sakal Media Group has a range of products that has the potential to provide unique solutions to our client's need. Today, brands are seeking specific business solutions and our team is committed to delivering the same."

Sakal Media Group currently has more that 25 offering straddling across 5 media platforms ' Print, Digital, Communities, events, TV reaching out to various target segments across the length and breadth of Maharsahtra. Some of our esteemed clients include Levers,Nestle,godrej,Vodafone,J&J