Samantha Akkineni raises the fashion quotient with Myntra’s mega campaign

Myntra has unveiled its latest ad films featuring its brand ambassador, Samantha Akkineni, as part of a star-studded brand campaign that was launched earlier this month. The campaign is aimed at reinforcing Myntra’s position as 'India’s Fashion Expert', featuring a diverse superstar cast who are admired for their films and fashion. Samantha will appear in two ad films promoting women’s western wear and ethnic wear, largely across electronic and digital platforms in the south. 

An extremely talented and renowned film personality, Samantha is a face of the Myntra brand and has been instrumental in connecting the brand with her wide fan base, since the beginning of her association with Myntra last year, in the south and beyond. A four-time Filmfare award winner and philanthropist, she is also a household name across multiple states in the region and is widely known for her critically-acclaimed roles in regional movies as well as her work on OTT. Her fashion quotient and impeccable style, along with her strong appeal among native audiences, will further help establish Myntra as the go-to destination for fashion in this region, and beyond.  

With the rollout of the new ad films, Myntra is all set to strengthen its strong connect with its consumers, influence, and accelerate the business, further strengthening its leadership in the market.

Creative Credits:

Agency: Brave New World

Joono Simon - Founder and Chief creative officer

Creative Director: Tara D'Souza

Production House:  1st December films 

Speaking on the launch of the new campaign, Myntra’s brand ambassador and sensation Samantha Akkineni stated, “I have been associated with Myntra for almost a year now and the experience has been nothing short of fulfilling. Fashion to me is an everyday affair, so it is for a growing number of people who are looking forward to experimenting with new looks and styles more often than ever. Myntra’s know-how of the fashion needs of people and its ability to keep up with the latest trends sets it apart, making it a necessity for the fashion conscious. I am delighted to be a part of the new ad films and bring my fans closer to their favourite styles.”   

Speaking on the launch of the ad films, Harish Narayanan, CMO, Myntra, said, “Samantha has impressed millions across the country with her talent and is the talk of the town for her acting prowess and fashion choices. Her fashion sense is something her wide fan base, particularly in the south, aspires for, and her influence over the fashion choices of the youth is unparalleled. Being a household name in the region, Samantha will be key in bringing audiences from these regions onboard our platform. We are glad to have a star of her caliber as the face of Myntra to reinforce Myntra’s image and perception as India’s Fashion Expert.”

Myntra is implementing a 360-degree approach, leveraging TV, Digital and Social platforms to deliver the campaign ad films across the nation.