Samsung spreading the message "Be the Best, Believe Beyond Boundaries" to it's channel partners

An effective and expansive Channel network is pivotal to the growth of any company. At Samsung, the Channel Partnership program is an important asset to the company and a distinct emphasis is laid on maintaining the growth and health of this Pan-India channel network. Since 2009, we have systematically strengthened the distributor infrastructure in Tier 1, 2 & 3 markets. Today besides our top distributors in Tier 1 market, we have about 100-125 IT channel partners in the Tier 2 markets. Further in Tier 3 markets, Samsung India has deployed resources to engage retail, resellers and system integrators for enhanced efficiency and efficacy. With greater emphasis on building a unique relationship with our partners, Samsung India in the month of November and December 2010, organized two global offsites on the theme "Be the Best, Believe Beyond Boundaries" in South Africa and Dubai respectively.

The theme "Be the Best, Believe Beyond Boundaries" was designed to capture the success and achievements of Samsung's Channel Partners and reinforce Samsung's commitment to bring the best quality of products and services to its consumers. The events in South Africa and Dubai, were meant to honor Top 75-80 of Samsung's Channel Partners who have worked diligently to maximize Samsung's Laser Printer business and their significant contribution in the growth of our IT business. The meet which is a part of Samsung's Partner Engagement Module, was also structured to give the channel partners information on Samsung's new products and technology through a series of workshops and live demos. Samsung India also announced several performance incentive schemes for our channel partners to acknowledge and reward them for their stellar performance.

According to Ranjit Yadav, Country Head, Mobiles and IT, Samsung India Electronics, "The Channels Partners are an intrinsic part of our business model and they form the backbone of our IT presence in the country. We believe in growing together with our channel partners and these events were organized to recognize and reward the contribution of our IT partners in helping Samsung sustain and grow its IT business in the Year 2010."