Sanjay Kacker steps down as Sr. VP, DDB Mudra's Celsius

Sanjay Kacker has stepped down from his position of Senior Vice President of Celsius, which is the experiential marketing division of DDB Mudra Max, effective Nov. 20. Kacker was appointed to the position in November 2010.

Kacker has confirmed that he will be joining another agency within the industry, but the identity of the agency was undisclosed. He will be joining the unnamed agency at a senior position than his current one with much more expansive responsibilities. "The role offered to me was new and challenging and also had vast portfolio that made me decide to move forward" he said.

Kacker was heading Celsius as well as handling the new business development initiatives for Mudra Max. Prior to this position, Kacker was working with Touchwood Activa as Director - Sales. He has extensive experience in the experiential marketing industry and has worked with Percept, Concept Communications and Pressman Advertising.