Santoor & Interactive Avenues celebrate the spirit of the modern woman

Santoor, a flagship brand of Wipro Consumer Care & Lighting, has launched its groundbreaking campaign "Young Soch Diaries," celebrating the limitless spirit of modern women in association with their digital agency, Interactive Avenues, and JioCinema.

 Santoor stands for Young Soch that encourages women to break stereotypes, be limitless and pursue their dreams. Through Young Soch Diaries, the brand collaborated with Women’s Premier League (WPL) players to celebrate women achievers and empower the dynamic women of today who continuously defy stereotypes and push boundaries. The campaign features candid video interviews with iconic WPL players Harmanpreet Kaur, Renuka Singh Thakur, and Jemimah Rodrigues. It encourages women to embrace their aspirations at any age and question traditional views on career choices, life decisions, beauty, and more.

 “The spirit of today's women cricketers, their accomplishments, resilience, the way they challenge stereotypes and pursue their dreams without limitations is what resonates with Santoor's philosophy of, 'Skin ho ya soch, always stay young'. We hope that the campaign inspires women to embrace their unique identity and explore their limitless potential,” said S Prasanna Rai, Chief Marketing Officer & Head - Ecommerce Business, Wipro Consumer Care and Lighting.

 Aparna Tadikonda, EVP – South, Interactive Avenues, added, “By spotlighting our women cricketers’ journeys, we wanted to help Santoor position itself as a forward-thinking, inclusive brand that celebrates the fusion of strength and beauty. We’re thrilled with the positive response #YoungSoch is receiving across social media.”

Watch the Young Soch Diaries interviews here:

Jemimah Rodrigues: Watch Young Soch Diaries Ft. Jemimah Video Online(HD) On JioCinema

Harmanpreet Kaur: Watch Young Soch Diaries Ft. Harmanpreet Video Online(HD) On JioCinema

Renuka Singh Thakur: Watch Young Soch Diaries Ft. Renuka Video Online(HD) On JioCinema