Save big with bigbasket’s 15-day Annual Sale

bigbasket, India’s largest online supermarket, is set to launch its mega annual sale called ’15biggest days -the lowest price sale’.Between 1st and 15th August 2018, bigbasketeers can avail never-before offers and choose from various deep discounts on 20,000-plus products. Apart from this, there are also assured savings at every level of shopping, for which bigbasket has tied-up with various partners such as Citibank, HDFC Bank, and Paytm.

While people transact for travel and payments extensively online, the penetration of the e-grocery segment is relatively less. However, the scenario is changing gradually, and the e-grocery market is at an inflection point today. bigbasket thus believes that this sale will help in acquiring new customers, go a long way in expanding the online grocery business, and help buying grocery online gain further acceptance.

bigbasket is creating milestones in the online retail market and is currently the one-stop-shop for essential home buys – from fresh fruits and vegetables, rice and dals, and spices and seasonings, to packaged products, beverages, personal care products, and meat. With competitive prices and a 90-minute delivery window in all the major metros, the company has established itself as the leader in this space.

Speaking about this, Mr.Vipul Parekh, Co-founder, said, “At bigbasket, we are committed to providing top-quality products at low prices. In keeping with this, we are excited about the 15-day sale, wherein our customers can shop for their favourite products at never-before prices. We also have many irresistible discounts and offers in store for them. There are adequate mechanisms in place to cater to the increased traffic on our website during the sales period and ensure a frictionless journey for bigbasketeers.”

Keeping in mind the heavy demand during the sale, bigbasket is focusing on better capacity management. Its distribution centres are being supplied up with adequate stocks to match customer demand. bigbasket is also prepping its delivery executives for delivering orders on time and ensure smooth customer experience during the entire sale period.

bigbasket’s operations have expanded to 25 cities in India recording about 2 million customer orders per month and it serves a registered customer base of over 8 million. The company’s turnover in the year 2016/17 was over Rs 1400 crores (approx. US$220 million).bigbasket raised US $300 million from Alibaba Group earlier this year and is looking to expand aggressively.

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