SBI Life Insurance forays into metaverse with LifeVerse Studio

 In today's rapidly evolving digital landscape, the next generation of the internet- ‘metaverse’ represents a paradigm shift in the way people connect, interact and experience in the online world. SBI Life Insurance, one of the most trusted private life insurers in the country, recently launched its very first ‘LifeVerse Studio’, on Metaverse to connect with the next wave of young internet users and revolutionize consumer experience in an immersive virtual world. The objective behind the move is to connect, empower and engage with today’s new age consumers and reshape brand interactions. To further strengthen its commitment towards empowering both the employees & consumers at large, the company aims to launch its presence on metaverse in phases, SBI Life’s ‘LifeVerse Studio’ being the first phase. 

By seamlessly incorporating a spectrum of technologies such as Augmented Reality (AR), Virtual Reality (VR), and other innovative digital mediums, being available on metaverse continues to transform consumer its transformative journey across diverse industries. In this wave of innovation, the life insurance sector stands as no exception.

SBI Life’s ‘LifeVerse Studio’ is designed for the users to create their avatars to connect with a diverse set of audiences. The users can select from a wide range of interesting avatars and showcase their creative self on the platform through their avatars. This new initiative presents captivating content and stories featuring renowned personalities such as Anshula Kapoor, Durjoy Datta, Anushka Rathod, and Tejas Joshi, allowing users to immerse themselves in inspirational narratives about these influential individuals and liberate them to fulfil their aspirations while they take care of their existing responsibilities. Furthermore, the Avatars can interact in real-time, fostering vibrant communities of like-minded individuals.


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