SBI Life Insurance launches a new campaign

SBI Life insurance is all set to launch a television commercial aiming at the emerging urban areas.

As per the reports, SBI Life Insurance claims that even after so many players the market still remains hugely underpenetrated.

SBI Life plans to celebrate life in the commercial. The ad has been conceptualised by Ogilvy and Mather. The ad will be produced by Chrome Productions, the creative director of the TVC is Nitin Pradhan.