Scarecrow wins creative duties of DS Group's - Pulse

Scarecrow Communications has won the creative duties of DS Group’s popular candy brand– Pulse. After hosting a multi agency pitch, DS group finally decided to hand over the creative duties to Scarecrow.

Pulse Candy has become a huge rage all across the country.  It encompasses a dynamic taste of Kachcha aam with a surprise tangy twist in it. With innovative and exciting flavours that appeal to Indian customers, ‘Pulse’ is an exciting new powder filled candy that has the  requisite differentiation of flavour and format.

Pulse candy was initially test marketed in Rajasthan & Gujarat  , however looking at a n overwhelming response , the company decided to go ahead and launch it all across the country.

Commenting on the association with Scarecrow, Rajeev Jain, AVP – Marketing, DS Group, said, “We are expanding our offerings in the candy segment by entering the hard boiled candy segment. Pulse is already creating quiet a frenzy in this segment and with the growing consumer product franchise, the creative partner plays a significant role in crafting a differentiated strategy for the brand in the mind of the consumers. The creative approach presented by Scarecrow fitted in well with our long-term strategy and vision for the business. We look forward to their active participation in this endeavour.”

Manish Bhatt, Founder Director, Scarecrow Communications, added, “DS Group has created iconic brands like Rajnigandha, Pass Pass, Catch and many more. DS Group has strengthen its faith in Scarecrow by adding Pulse as a second brand after assigning Ksheer creatives to us last year. Candy is a fun category and DS group has very ambitious plan for it. Confectionery categories has shown India some iconic advertising.The Team Scarecrow is really excited to contribute in Pulse’s growth.”

Arunava Sengupta, Founder Director, Scarecrow Communications added, “Pulse is a great product, now along with the marketing team of DS, we would like to make it a great brand, that India talks about.Looking forward to some exciting work ahead."