In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the....
Ashwani Singla, Founding Managing Partner of Astrum, India’s first specialist reputation management advisory that uses science to understand....
The start of a new year is seen as bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with....
Organisation models have shifted from product driven to customer centric and now to purpose led in its latest iteration. But while product and....
In his over two decades of experience, Ashwani Singla, Founding Managing Partner, Astrum, has donned the role of a trusted advisor and strategist for....
PR measurement, accountably and ROI are increasingly becoming more important in Public Relations. More and more clients are seriously viewing this,....
Public Relations is all about shaping opinion of brands within the desired target audience’s mind. Every client would love to be featured in....
Effective crisis handling is about building the necessary capability through, simulations, drills and rehearsals so that you can iron out the process....
Deepika Padukone, one of the highest paid actresses in Bollywood, faced backlash on social media after she came out publicly in support of and....
Astrum, India’s first science based, specialist Reputation Management Advisory announced the appointment of Michelle Pereira as Principal in....
Public Relations Council of India (PRCI) inducted Ashwani Singla, Founding Managing Partner of Astrum, into its Hall of Fame at its 11th Global....
“Use of insights and data driven communication is the key to creating persuasive communication that moves the needle of opinion and gets people....
Prediction, to some, involves maximising the ratio of signal to noise, with the signal being the predictable component and the noise been....
Ever since it set up operations in India, Penn Schoen Berland (PSB) the multinational Global Strategic Communication advisory firm has made a....
Ever since it set up operations in India or rather commencing its South Asia operations about a year ago, Penn Schoen Berland (PSB) the Global....
“Entrepreneurship stands for the people and for seizing the opportunity every single time. And a successful entrepreneur is one who is from the....
Today, the number of internet connections in the country is over 100 million (Fixed: 63 million; Mobile Phones: 15 million; Broadband: 13.65....
Ever since it set up operations in India or rather commencing its South Asia operations about a year ago, Penn Schoen Berland the multinational....
The results of the recently released 2011 edition of the global ImagePower Green Brands Survey undertaken by Penn Schoen Berland, a research based....