Webinar: Are We Approaching PR Measurements The Right Way?
Public Relations is all about shaping opinion of brands within the desired target audience’s mind. Every client would love to be featured in the best of the mainline publications – online or offline – or the best of TV shows so that they get the desired mileage and are able to create an impact in the consumer or audience’s mind. But in the true sense that is never the case, as you may not be able get consistent coverage on all mainline dailies unless your have a big story that the journalist will write well about. The reputation, be it of a brand or a corporate, needs to be protected. A client always draws a balance sheet of his brands and closely evaluates and monitors the positive and negative message or story that is being featured. When this is done, one really gets to know a broad idea qualitatively about the kind of message that is being delivered, but one cannot quantify and compute the money value very accurately.
Today, accountably and ROI has become very important in Public Relations. With social media and online media surging ahead, the importance of listening has become vital, especially when it comes to online measurement. Earlier, it was difficult to quantify and get the right ROI those days are gone. Many clients have been successfully measuring the ROI from PR campaign as technology has helped on the one hand, and data analytic tools on the other hand, to carefully measure and monitor closely. While all this technology has helped in increasing the accuracy on measurement, there is still a debate amongst clients and PR agencies if the industry is adopting the right approach when it comes to PR measurements.
To take an industry perspective and have a meaningful discussion on PR measurements, Adgully is bringing together some of India’s leading PR practitioners to share their points of view in its Webinar on ‘Are We Approaching PR Measurements The Right Way?’. Hopefully, the industry should speak one language and follow a standard practice when it comes to measurement going forward.
Our esteemed panellists include:
Ashwini Singla, Founding Managing Partner, Astrum – Moderator
Valerie Pinto, CEO, Weber Shandwick India
Bharatendu Kabi, Head - Corporate Communication, Hero MotoCorp Ltd
Ankoor Choudharri, CEO, Concept BIU
Siddhartha Mukherjee, Brand Communications & Data Analytics Consultant
Abhinav Rahul, Corporate Vice-President, Corporate Communications, Max Life Insurance
Sonia Huria, Head- Corporate Marketing, Communications & Sustainability, Viacom18
Aseem Sood, CEO, Impact Research & Measurement, and Director - International Board, AMEC
Join us this Saturday, May 16, 2020 between 4 pm and 5 pm. Click here to register.