Sensodyne launches new campaign regarding Oral care

Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), is encouraging people to adopt a better oral care routine through its latest commercial for the newly launched Sensodyne Complete Protection+ Mouthwash.

Mouthwash is a nascent, yet one of the fastest growing segments in Oral Care category. Through its new commercial, Sensodyne wishes to highlight how Mouthwash can complement daily brushing to achieve complete protection for teeth. The commercial brings to life how Sensodyne Complete Protection+ Mouthwash reaches all corners of teeth to deliver 4 unique benefits - sensitivity protection, enamel protection, cavity protection, and lasting freshness. With a formulation that is free of alcohol, the mouthwash leaves behind a feeling of freshness without any burning sensation. 

The film has been launched in 7 languages across India using a mix of TV & Digital platforms.

Ms. Bhawna Sikka, Category Lead - Oral Healthcare, Haleon ISC, shared her excitement about Sensodyne Mouthwash debut campaign, stating, "As a brand, Sensodyne is committed to the purpose of liberating people from sensitivity & delivering everyday oral health. Most people believe a Mouthwash can only offer fresh breath and hence do not try the category. With this campaign, we are educating people how Mouthwash can be an effective way to manage a complete oral care routine. The campaign also highlights how Sensodyne Mouthwash delivers 4 Oral Care benefits for complete protection of teeth.”