SERMO: Luxury & lifestyle PR network held its 2nd global conference in NYC

The SERMO network is the first ever-global luxury & lifestyle pr network. It is made up of 12 leading independent PR consultancies that are particularly experienced and connected in the fashion, beauty & luxury lifestyle sectors. 

 

SERMO was launched in early 2010 by Talk PR (UK), Me & Us (France), Nike Communications (US) & Nota Bene (Spain) and has since cemented relationships with partners in Greece, Brazil, Russia, India, Hong Kong, China and most recently Germany, Australia and Italy. Their sole partner in India is The Communication Council, a boutique lifestyle PR agency operating out of New Delhi.

 

The network allows its agencies to deliver a truly global offering to international clients whilst retaining luxury sensibility and a boutique approach. SERMO agencies have created stand out international and local PR campaigns and events for clients including Vertu, American Express, P&G, Rolls Royce, Swarovski, Tag Heuer, United Colors of Benetton and Yves Saint Laurent. 

 

SERMO agencies are highly dynamic with all partners collaborating on shared client business and sharing knowledge and best practice. Partners invite each other to training courses and events where appropriate and facilitate job swaps - so that agency staff live and breathe SERMO and feel a sense of commitment to the network. The network had its first conference in London in 2011 and held a second conference in New York last week where the focus was on Digital and Social Communications and Defining the Art of the Possible in PR. 

 

Jane Boardman, CEO of Talk PR, commented, "It was clear three years ago that clients were increasingly demanding international capacity and intelligence and yet in the luxury and lifestyle sectors, they were not well served by huge, monolithic pr networks. We set out to find pr agencies around the world who share a boutique approach and a global point of view. From launching SERMO with four partners in 2010, the network now spans 12 countries (with 18 offices worldwide). This year’s SERMO conference, once again illustrated how unique and valuable our global intelligence is and how much we can learn from each other for the benefit of both our agencies and our clients.”