Sesame Workshop India unveils new Galli Galli Sim Sim website
Sesame Workshop India (SWI) has unveiled a new website www.galligallisimsim.com housing entertainingly educational content for children in the age group of 2 to 8, on the occasion of International Literacy Day, on September 08, 2013. What more? The website is 3G optimized and in English as well as Hindi, making it more accessible to all across India.
Sesame Workshop India’s Galli Galli Sim Sim which is also a popular television show on DD and Pogo, is the Indian adaptation of world-renowned educational children’s series Sesame Street. The show debuted in 2006 and has managed to reach 10 million Indian children year on year for the last 7 years. Now, with the website SWI hopes to reach and impact many more.“Our endeavor is to reach out to children through all possible mediums & help children attain their highest potential and internet therefore, is a very crucial platform. Utilizing Sesame Workshop India’s proven content, we have created a safe, comprehensive internet space for children where they can browse, learn and have fun at the same time,” said Sashwati Banerjee, Managing Director, Sesame Workshop India.
The website is designed to give an enriching educative experience to its most important visitors– children, parents, teachers and caregivers! Its content includes games, videos, rhymes, worksheets, printables, recipes, etc. and are focused on improving basic literacy skills while also learning about numbers, shapes, arts and crafts. Parents and caregivers too have specific takeaways like tips on healthy and nutritious eating, interesting recipes and ways to develop healthy habits in children.
“This website is a tool for parents and caregivers to extend learning at home and our content reaches them in two primary ways. Galligallisimsim.com aims to improve parent child interaction for reinforced learning at home and it educates by providing parents with activities and tips that focus on vocabulary improvement and whole child development,” said Ira Joshi, Vice President Education & Research, Sesame Workshop India.
The website’s launch converges with this year’s International Literacy Day. The central theme of Literacy Day this year is -“Literacies for the 21st century”. The theme highlights the need to realize “basic literacy skills for all” as well as equip everyone with more advanced literacy skills as part of lifelong learning. Keeping with the International Literacy Day theme, theGalli Galli Sim Sim website too focuses on improving basic literacy skills. In addition, through this website Indian children and their parents will also be able to address diverse learning needs of children in knowledge-oriented and globalized societies.