Shahid and Priyanka get together for the first time to endorse a brand

Hindustan Unilever's brand, BRU, India's mega coffee brand has appointed the stylish, young & vibrant Bollywood duo Priyanka Chopra and Shahid Kapoor as their brand ambassadors. With them coming together as a team for the first time to endorse BRU, get ready to discover a coffee experience like no other.

BRU offers a range of products in instant coffee, conventional coffee and premixes. BRU is made from a fine blend of beans slow roasted to perfection. The new and enhanced processes followed by BRU ensure that the fresh coffee aroma and taste is preserved for a rich coffee taste beyond compare. For years, the brand has offered authentic coffee taste best suited to the Indian taste palette through offerings across age-groups and markets in the country.

Commenting on this association, Arun Srinivas, General Manager Beverages at HUL, says, "We are delighted to have Priyanka & Shahid on board as our brand ambassadors. We feel that the duo best brings alive BRU's philosophy of "Coffee livening-up every moment by stimulating conversation". We constantly strive to bring the best products and coffee experience to our consumers. BRU knows coffee like no other when it comes to Indian taste palette. "

"A great cup of coffee is my constant companion whether it's at work or at play! That's what makes my association with BRU that much more special. It's a perfect fit ... a coffee junkie and a world class brand of coffee... a bru-lliant idea! Now I know every cup is going to be a winner! I am equally excited to be working with Shahid on this brand. It's a very interesting idea and I'm sure it will be appreciated by one and all" said leading Bollywood actor Priyanka Chopra.

Shahid Kapoor was equally excited about this association and he said, "I am a coffee addict and this is a great opportunity to endorse something from the heart! I love the taste and aroma that BRU products offer. I am excited about this association, and am looking forward to working on the new campaign."

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