Shantanu Deshpande discloses Bombay Shaving Company’s best kept secret

Shantanu Deshpande, Founder & CEO of Bombay Shaving Company, disclosed a lesser known, but very interesting dimension of the Visage Lines Personal Care (of BSC and Bombae fame) business, in a LinkedIn post. In addition to two thriving Personal Care brands for men and women, the Company has also been building out a D2C Services arm, on the backbone of its expertise. What started out as an experiment two years back, has been quietly flourishing in the background.

As Deshpande’s post reveals, in a very short time, Visage Lines has successfully grown the Durex brand’s D2C business meaningfully with its end-to-end and holistic services. Encouraged by investor confidence and a proven model, Visage Lines Personal Care’s D2C arm – 100days.co – has already onboarded a stellar list of clients, and the team has been further strengthened to create more value for companies in 2023 – with Maninder Singh, the man who helped set up the Bombay Shaving Company D2C ecosystem at the helm.

It’s interesting to note that in challenging times, when many D2C brands are queueing up for stability through acquisition, Visage Lines is reimagining traditional business operations for its own brands and large-legacy players.

Maninder Singh,  Head of Business 100days.co., Visage Lines Personal Care, said, “Being a consumer products company at heart, serving close to 7 lakh Indians already, we understand the nuances of creating D2C and digital experiences at scale. We are uniquely placed (vs others) to identify problem statements accurately as well as early – deploying talent and technology at relevant intervals in the value chain. Our ongoing success stories, for instance, have been a result of sharp customer cohort-ing, efficient performance marketing, in-house content creation at scale, and a heavy duty CRM network to support; all leading to ever reducing costs of customer acquisition and efficiency of business. In addition to these full stack of services, we already own sizable backend infrastructure to allow customisation at scale. We do it for ourselves. Happy to do it for others too.”

“Visage Lines was born at that pivotal moment in the ‘India consumption story’, when products were being replaced by experiences and offline with online. In many ways, the entire company has been built ground-up with these as first principles. We’re more than happy to pass on the expertise we have acquired shaping a robust D2C ecosystem for Bombay Shaving Company and Bombae to large-established businesses, for the benefit of a new generation of Indian consumers and users,” said Shantanu Deshpande, Founder and CEO, Bombay Shaving Company, Visage Lines Personal Care.