Sharp enters mobile handset market

Sharp Business Systems (India) Limited, the Indian subsidiary for Sharp Corporation, the consumer electronics leader, announced today the entry into the fast growing Indian handset market. At a launch event held here today, Sharp unveiled its new range of handsets in India. This launch marks yet another business milestone for Sharp as well as for the mobile devices segment in India as it brings forth a world-class range of hand held products within the reach of Indian consumers.

The new mobile devices represent a strategic move for Sharp towards becoming a leader in the 'mobility market' in India, by building upon its core competency of providing high quality visual technology coupled with

a high brand recall when it comes to business solutions. But this is the first time that we have decided to tap the huge growth potential of a consumer driven segment. Our handsets have been modeled keeping in mind the youth between the age group of 16 - 30 years in urban and semi-urban cities, who are stylish, on the move, confident, vivacious and above all want value for money. Over the next six months we will be coming up with various offers and ideas to keep the brand name top-of-mind in the consumers' minds."

During the official launch event in Delhi, Sharp unveiled four models namely Alice, Blink, Tango and Cyborg to be released in India this year.