Shemaroo ventures into OTT space with Shemaroo Me; to woo Bollywood fans
Shemaroo Entertainment Limited has forayed into the Over the Top space with the launch of its platform, Shemaroo Me. The comprehensive app will offer diverse and exclusive content offering for an audience looking for Indian video content across Bollywood, Gujarati, Devotion, Punjabi, and Kids to cater to the needs of all age groups.
According to a Google-KPMG 2017 report, 75 per cent of India’s internet user base will consist of Indian language internet users by 2021. It goes on to mention that India which had nearly 300 million smartphone users in 2017 is only going to have larger growth prospect with the number expected to cross 440 million by 2022. Shemaroo Me aims to reach out to these masses even beyond metros, whose content preferences are not limited to the niche English speaking consumer. The platform will give consumers the freedom to pick and choose the categories of content and pay for them separately.
Speaking on the launch, Hiren Gada, CEO, Shemaroo Entertainment, said, “This is a big leap for Shemaroo. As a company, we have always understood the real pulse of the Indian audience and our history is a testimony to that. While Bollywood – both classic and contemporary – is our core strength, we aim to bring a rich and diverse offering far beyond that for the underserved consumers and definitely do more to sustain the nostalgia economy.”
Zubin Dubash, COO - Digital, Shemaroo Entertainment Limited, added here, “Through Shemaroo Me, we wish to pamper Indians with great content that can be watched over and over again. Great content needs greater technology. Our content is offered on a state-of-the-art robust platform, with a road map of features to woo our audiences. From live to linear to VOD content, we have all forms of consumption options available for our customers. We will be expanding our OTT distribution through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience and we do hope this is cherished by our audiences who have supported us for over 55 years.”
Consumers have the option to buy individual packs piece meal or the all-access pack of Shemaroo Me. Introductory pricing of Individual category plans cost Rs 49 per month or Rs 499 annually. The All-access plans cost Rs 99 per month or Rs 999 per year. Very soon, Shemaroo Me will be introducing a slew of regional content as well.