Shiprocket appoints Praful Poddar as Senior Vice President, Product

Shiprocket, India’s leading tech-enabled logistics and fulfillment platform, has announced the appointment of Mr. Praful Poddar as its Senior Vice President in its Product team. In his new role, Praful will spearhead Shiprocket’s product development efforts while continuing to accelerate the platform’s vision of bringing industry-first products that solve key user needs of the market.

With nearly 15 years of rich experience in product management, Praful’s expertise and eye-for-detail have helped create products that have touched the lives of 100 million+ consumers across the world. Prior to joining Shiprocket, Praful was leading the Product division at OLX Group as the Director of Product Management. At OLX, he had been instrumental in kickstarting revenue generation for the consumer vertical and pivoting the business to a car-first experience across key emerging markets globally.

Apart from OLX Group, Praful has worked with notable organizations such as Snapdeal, Deloitte, and Evalueserve, and has also been a pro-bono consultant to the Ministry of Railways. He was also a part of the early product team at Snapdeal which contributed immensely to the company’s growth from a startup to a 4-billion-dollar business. For his stellar work, he was felicitated with the Global Innovation Award from Naspers/Prosus. Praful has also been invited to speak at leading product conferences including the Product Management Festival, Google Devfest, and UX/DX.

Speaking on the announcement, Mr. Saahil Goel, CEO, and Co-Founder of Shiprocket said, “Shiprocket is at an interesting phase in the product development space. On one hand, we have witnessed hypergrowth in our core offerings around shipping for D2C sellers, where the vision is to accelerate growth and gain a competitive edge. On the other hand, the overall focus is on finding a product-market fit for offerings upstream and downstream from the core shipping activities. Understanding our users’ needs in the post-order journey, we believe we are well-positioned to address the same. We are pleased to welcome Praful on board in a leadership role in our Product team. His passion for building products that helps make consumers’ lives better and his strategic style of working will help propel Shiprocket towards greater heights.”

Adding to this, Mr. Praful Poddar said, “I am delighted to be a part of the senior leadership team at Shiprocket in the next phase of my career. My plans for Shiprocket include further strengthening its product offerings to ensure high efficiency and provide all-encompassing solutions to customers. I look forward to working closely with the team to jointly achieve these goals.”

A data-driven logistics platform, Shiprocket has over 1 Lakh active D2C sellers on its platform coupled with over 17 expert courier partners to ensure seamless shipping and delivery of items. At present, the platform is looking to expand and augment its offerings and network PAN India and across select international markets.


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