Shisham Digital onboards Ankoor Dasguupta as their Chief Marketing Officer

A Marketing & Communications practitioner, storyteller, an advocate of social impact and driven by kaizen, Ankoor believes in the power of Energy and Energize while bringing to the table a pedigree of 23+ years with a rare combination experience across the spectrum of marketing, advertising & media - print, digital, mobile, event productions & successful pilot projects. Worked across functions - ad operations, business operations & strategy, content, brand strategy, sales, events, media planning & buying and spearheading P&L, Ankoor has been part of six Sigma projects and also worked in cross functional roles with – MNCs, media conglomerates and start-ups. A member of CMO Council, Ankoor is part of multiple reputed Jury and Screening Council member at national and international forums, an avid writer with more than 50 published works and an established and speaker at events and B-Schools.  Ankoor is trained from Dale Carnegie in Mentoring to Develop Talent and is also on the Advisory Board of the Marketing Department, ISBR Business School.

“Ankoor is joining Shisham Digital at a pivotal moment where our vision and solutions are at a stage to build deeper connect with our international audience with his expertise in marketing, strategy and processes. Shisham that has been solving nuanced aspects of performance marketing with its audience intelligence technology and its exclusive owned and operated channels.” – says the Shashi Bhushan Singh, the Founder & CEO. Shashi adds – we are now stepping into our next stage of growth and I am extremely happy to have Ankoor join us with his immense experience.

“I am excited to create more visibility for Shisham, primarily in the international market with a more cohesive approach, by creating experiences for our customers to bring our solutions in all relevant moments, while being the brand architect for Shisham, strengthening our positioning in the international market and to scale. We are building the next level growth story keeping in mind our customers as our centripetal force. For me, demonstrating values, purpose, and inspiring people to understand the depth of what inspires them, everything tying up to positive impact by joining functional and emotional aspects of marketing has always been at the core. My ‘why’ has always been Kaizen, says Dasguupta.” To add, Ankoor says - “During my multiple discussions with Shashi, what struck the chord is his distinctive vision that I deeply resonate with and his passion which I found both intense, deep, challenging and exciting.”