Shobitam launches festive campaign "Timeless Weaves for Timeless Moments"

Shobitam - ethnic wear global platform, launches festive campaign "Timeless Weaves for Timeless Moments" encapsulating the joys of life

Shobitam is one of the fastest growing D2C ethnic fashion brands making Indian handlooms both affordable and elegant globally. With a mission to help people look good, do good and feel good, they have launched their brand campaign “Timeless Weaves for Timeless Moments”, celebrating the sarees woven with threads of stories passed down from generations. It represents sarees as the epitome of every relationship bonded by threads of our beautiful cultures globally, where every saree has a unique story to tell!

The film captures the nuances of different relations in our life, for instance passing down an eternal heirloom saree from a mother to her daughter showing the bond between the two generations. Another segment showcases the relationship of a brother and sister getting strengthened one pleat at a time. Sarees that transcend boundaries between families through generations are a beautiful reflection of the past while gifting a piece of legacy to your loved ones. The film also sheds light on celebrating the festive tunes woven by different threads of cultures and represents an eternal river that flows with time, like moments cherished in one's life.

Talking about the brand campaign, Aparna Thyagarajan, Co-founder & Chief Product Officer at Shobitam said, “Sarees have been a part of Indian culture for years. It is a myriad of emotions we have captured in this film - from celebrations to various interpretations of the six yards and how the traditional weaves are actually core strong bonds of relationships, history and our culture. Excited to launch this brand campaign - "Timeless Weaves for Timeless Moments" and how we are weaving threads of culture across the global diaspora and creating special memories