Shop CJ comes to you on a 24X7 Tamil home shopping channel
Shop CJ Network Pvt. Ltd. (“Shop CJ” and earlier known as STAR CJ Network India Pvt. Ltd.), Asia’s No. 1 home shopping network, has reached Tamil Nadu as ‘Shop CJ-Tamil’, on a 24X7 home shopping channel with specially designed and customized content in Tamil for Tamil Nadu. The channel was launched by Tamil superstar Trisha in the city, today.
The network had expanded its offerings to the South market with the successful launch on a Telugu channel in 2015. With the Tamil channel Shop CJ has added second regional language offering in its bouquet. Shop CJ Tamil will offer tailored content for the audience also including exclusive offers on popular regional brands like Butterfly India and Preethi.
In India, Shop CJ is among the leaders in the TV home shopping market reaching over 8.5 crore households in India and currently catering across India. Shop CJ is reputed for bringing high quality products with innovative features at attractive prices to its viewers. Several leading brands such as United Colours of Benetton, Thomas Cook, Samsung, Electrolux, Prestige, Reebok, Maharaja, Puma and Intex are associated with Shop CJ.
Shop CJ CEO, Mr. Kenny Shin said, “We are pleased to expand further via the fourth home shopping channel in such a short span of time. The Tamil channel will not only enhance our customer base, but will also offer a great platform for regional brands to expand their penetration. Our strategy is to build on the principle of bringing great choices with quality assurance, at the doorstep of our viewers”.
Mr. N. Ramakrishnan, CFO, Shop CJ Network said, “The home shopping market is growing in India and Shop CJ is poised to cross Rs 1200 crores GMV (Gross merchandise value) this year, recording a 40% growth over its GMV of Rs 850 crores last fiscal. We are confident that the Tamil channel will be one of the major contributors to our revenue growth.”
Unveiling Shop CJ-Tamil, super star Trisha Krishnan said, “I am thrilled to be launching the foray of Asia’s No. 1 home shopping network in the Tamil region. People from Tamil Nadu will now have access to world class shopping experience from the convenience of their home with a connect and comfort of our own language.”
Commenting on the Tamil Nadu expansion, Dhruva Chandrie, Chief Operating Officer said, “Television shopping helps customers appreciate the features and benefits of the products and coupled with amazing offers makes better and trendier living affordable. Shop CJ will bring a range of products that are tried, tested and well researched to match local preferences. Shop CJ-Tamil will strengthen its presence in India and we are expecting to generate Rs. 500 crores GMV from Tamil Nadu in the next couple of years.”
Home shopping on television scores over internet-based shopping because of its ability to demonstrate the products’ performance in detail.