Shubha George elevated as MD - Asia at Red Fuse Communications

Red Fuse Communications recently announced the promotion of Shubha George to the role of Managing Director - Asia & CEO – India with immediate effect. In her new role, Shubha will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. She will continue to be based out of Mumbai as also continuing to report in to New York based, Stephen Forcione - Global CEO, Red Fuse Communications.

Shubha’s new remit will be in addition to her current role of CEO India, Red Fuse Communications; a role she assumed in 2013. Under her leadership the Red Fuse Mumbai team is skillfully managed, integrating all the WPP resources and diverse talent, ensuring brand Colgate in India continues to have a record market share. Prior to joining Red Fuse, Shubha was the CEO at MEC India, where she started working on the Colgate-Palmolive business. During her MEC career, the team at MEC India delivered outstanding results on the business, with award winning work including best creative use of media at the Global Festival of Media in 2012 and multiple awards in India’s media awards across TV, Print & Digital. Shubha also led the development of digital, sports marketing and content partnerships for the agency.

Expressing her delight on her new role, Shubha George, Managing Director - Asia & CEO – India, Red Fuse Communications said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross – pollinating ideas and processes across and between, people and offices.”

Before joining Red Fuse, Shubha’s career spanned across Ogilvy, JWT, Mindshare and MEC. With several extraordinary milestones in her career, Shubha has featured in India’s Top 50 Most Influential Women in Media and Marketing, now for four consecutive years.