‘Shunya’ Seals the Deal with new investor actress Shraddha Kapoor
Shunya – is the flagship brand of Naturedge Beverages Pvt. Ltd., by serial entrepreneur Siddhesh Sharma of the Baidyanath legacy. ‘Shunya’ which brings the age-old goodness of Ayurveda into modern-day life, announced today that the brand has brought on board Bollywood actor Shraddha Kapoor as an investor partner, further significantly increasing the start up’s valuation.
Commenting on the news, the talented actress Shraddha Kapoor said, “2020 amplified how I felt about living clean and focusing on wellness, and for a while now, I’ve been keen on investing in a brand that I truly believe in. A brand that wasn’t just all talk, but one that actually lived up to the promises it made! I believe in doing good, living good and feeling good, and Naturedge Beverages’ flagship brand – ‘Shunya’ shares these very values too.” She further vouches, “Both Shunya products are unbelievably tasty, extremely healthy, and fits into my lifestyle perfectly. There’s honestly no other beverage brand like this, in India or abroad!”
“At Shunya, we believe in everything that is clean, pure and a 100% feel-good. We are a conscious, playful, energetic brand and we could not think of a better fit for us than Shraddha! She surely gets us, and we get her too! Shraddha shares the same beliefs and ideologies as us, and her bubbly personality is infectious,” commented Siddhesh Sharma, Founder and CEO, Naturedge Beverages Pvt. Ltd and President of the Baidyanath Group on the exciting announcement. “We wanted a partner not an ambassador, who believes in the vision of the company and our product offerings, who is both fun-loving and health-conscious. Shraddha checked all these boxes. We couldn’t be happier now that we have her on board,” he adds.