Sid Shakdher, Disney+Hotstar's EVP and CMO, resigns

Sid Shakdher, Disney+Hotstar's EVP and CMO, has resigned. Sources close to the development has confirmed the news to Adgully.

Shakdher's responsibilities at Disney+Hotstar included overseeing direct-to-consumer growth, marketing and communications, and partnerships, as well as overseeing the full consumer experience from freemium users to subscribers.

Shakdher has been a significant figure in the development of Hotstar, with extensive expertise leading growth and business mandates in the United States, India, and Southeast Asia.

Prior to joining Disney+ Hotstar, he was the head of one of Amazon's largest retail categories in the United States. He had previously worked for Reckitt Benckiser in the United States, where he was responsible for some of the company's most successful new product launches as well as the development of Reckitt's digital business.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment