Siddharth Kumar Tewary on transmedia storytelling at FICCI FRAMES 2024

At FICCI FRAMES 2024, a panel discussion was held on 'Transmedia Storytelling: Blurring Boundaries Across Films and Books' wjere the panelists delved into the evolving landscape of transmedia storytelling, where narratives seamlessly traverse different mediums to create a rich and immersive experience for audiences. The discussion was explored around successful case studies, examining how storytelling techniques and plotlines can be intricately woven across films, books, and gaming platforms to engage audiences on multiple levels

Speaking at the panel, Siddharth Kumar Tewary, Founder and Chief Creative Director, Swastik Productions said, "Deciding to tell the Mahabharat story isn't a one-day affair; it's a journey of over five years. I believe we should respect its timeless essence guiding our modern adaptation, as we embark on a profound exploration, embracing the evolving language and sources of our rich history. We as storytellers meticulously research for decades, spanning from academia to ancient texts, ensuring authenticity. Every medium, whether it's TV or OTT, offers unique opportunities to resonate with diverse audiences. There are a lot of great stories and it’s a great time to create a synergy across mediums where we create our own Bharatverse while staying true to our cultural ethos. Be it adapting from book to screen or harnessing technological advancements in web series, clarity and authenticity guide our every step. Our guiding principle is to have clarity in the message, understand the characters playing crucial roles behind the story, and have a deep understanding of the narrative's soul. In this age of evolving family dynamics, our goal is to inspire core Indian values in a contemporary, yet authentic manner. Each character's role is pivotal, and each emotion is sacred. We delve into the depths of the text, owning its essence, and sculpting it for the screen. Through meticulous reading and interpretation, we breathe life into the pages, ensuring each adaptation resonates with the spirit of the epic."