Signatureglobal (India) Ltd. unveils TVCs embracing Independent living
Following the roaring success of two sensational TVCs of "NO AGAL! NO BAGAL! NO DAKHAL series" Signatureglobal (India) Ltd., a leading national real estate developer, has announced the launch of another two remarkable TV commercials i.e. “Bride” and “Maid”. Signatureglobal's ground-breaking TVCs challenge societal norms while entertaining, epitomizing their commitment to redefine independent living.
The unifying thread throughout these TVCs reinforces the notion of 'independent living,' advocating for a lifestyle free from societal constraints and the need for comparisons with neighbours. Each TVC uses humor and satire to drive the message that Signatureglobal offer a unique opportunity for people to enjoy their own space, be it in academics, household help, personal choices, or even their living arrangements, all while emphasizing the importance of living life independently and responsibly.
In these captivating TVC series, the dynamic and Padma Shri & national awardee actress Vidya Balan takes center stage as the brand ambassador of the company and protagonist, bringing her charismatic presence to the screen. She is joined by a stellar ensemble cast featuring talents such as Archana Puran Singh, Shweta Tripathi, Namit Das, Aryan Prajapati, Akashdeep Sabir, Shehnaaz Deshpande, Bunty Kapor, Bhavna Makhija, Abhilasha Poul and other exceptional performers. Together, they breathe life into Signatureglobal's distinctive vision for independent living.
Talking about the new campaign, Mr. Pradeep Aggarwal, Founder & Chairman, Signatureglobal (India) Ltd. said, Our TVC series boldly redefines independent living, challenging societal norms. Homes should be spaces free from comparisons and judgments. Our independent floors and exclusive apartments offer true freedom and independence. We aim to empower individuals and families to live life on their terms, liberated from societal expectations. At Signature Global, we offer more than just homes; we provide a judgment-free lifestyle."
The staggering statistics of our TVC 1 (Cupboard) Ad film garnered an impressive 25.3 Million+ views across Facebook Instagram and YouTube while TVC 2 (Marks) achieved an astounding (Facebook Instagram & YouTube ) 25.8 Million+ views . The combined total views of the campaign have soared to an incredible 51.1 Million+ Views, showcasing the widespread enthusiasm and engagement generated by Signature Global's vision of the future of living.
These TVCs are masterfully conceptualized by Mr. Arnab Chatterjee (Tree Design) and Shivil Gupta, and came in existence under the skillful direction of Siddhant Tiwary and Saurabh Ghosh, ensuring a perfect blend of humour and heart.
These Ad films will be showcased on all major News Channels along with various social media platforms like Youtube, Facebook and Instagram etc. In the past, the brand has come up with innovative campaigns which have garnered great response from the public time & again.
- Production house - Shree Ganapati production
- Creative agency - Tree Design
- Mr. Jayanta Barua, Head-Marcom, Signature Global (India) Ltd.
TVC 3 Bride
TVC 4 Maid