Simpl's holi splash sale- March 20-31, hundreds of D2C brands featured

Simpl, India’s foremost Checkout Network, today announced its Holi Splash Sale from March 20-31st to make available lakhs of products from D2C brands for millions of customers across the country. The company is offering up to 15% discount and other affordability constructs which consumers can avail on merchants who are a part of Simpl’s universe.

This assumes association significance for scores of D2C brands across fashion, accessories, footwear, beauty and wellness, electronics and others, who will be able to attract consumers through affordability constructs while helping build their trust on the platform. More than hundred leading D2C brands from across the country including Superkicks, Wabi Sabi, Wellversed and Auli Lifestyle among others will be offering lakhs of products to millions of customers via affordability constructs offered by Simpl along with its banking partners, thereby offering an enhanced e-commerce experience.

Commenting on the expansion of the association, Khanaz K.A, CXO - D2C Business at Simpl said, “Selection, Affordability and Convenience are the three pillars of doing commerce online to attract and retain customers in the fast growing India e-commerce landscape. Here, it becomes important for D2C brands to emulate the same e-commerce marketplace experience for consumers on their platforms while building a seamless user experience using the three fundamentals. With our Holi Splash Sale, we are bringing a platform for hundreds of D2C brands to connect with millions of customers and offer their products in an affordable and seamless manner. In this endeavour, we are bringing several affordability constructs in partnership with banking and ecosystem partners to help consumers with their requirements.”

According to KPMG, the Indian D2C market is projected to surpass $60 billion by 2027, growing at a CAGR of 40 percent from approximately $12 billion in 2022. However, affordability and convenience continue to be major pain points for them apart from returns and conversions. Simpl, which is a preferred choice of over 26,000 merchants, has been actively solving merchants’ concerns through its AI-led solutions and industry partnerships.