SkillArbitrage appoints Sunayani Ganguly as Content Marketing Head

SkillArbitrage, a subsidiary of Addictive Learning Technology Pvt Ltd, has appointed Sunayani Ganguly as Content Marketing Head. Ms Ganguly has over a decade of experience as an impact-oriented marketer with specialisation in copywriting. She has been a trusted advisor to a number of brands in helping them understand their voices and positioning. 

A  post graduate in Comparative Literature from Jadavpur University, Kolkata, Ms Ganguly is also a NET-qualified professional. She has had an illustrious career in the field of advertising and has worked in leading positions at JWT, Response and held the position of Creative Director (Copy) with Blue Antz Pvt. Ltd.. 

She has worked with a plethora of national and regional brands like Hyatt Regency, Philips etc.

The versatile Ms Ganguly has also been a film reviewer for National daily supplements and developed scripts for feature films and held editorial posts in Bengali magazines.

She was a co-writer (screenplay and dialogues) for the Bengali feature film Romantic Noy (2017) and the writer (story, screenplay, dialogue) for Dada Saheb Phalke Jury Mention winner Khur (2022). Her portfolio also includes published translations of Bengali classics. 

She would be focusing on creating content for Skill Arbitrage that makes it easier for Indian talent to explore remote jobs, internships and freelance work in the US and other advanced economies.

Excited about her new role, Ms Ganguly said, “I'm delighted to be part of SkillArbitrage, a unique concept that aims to connect talent in developing countries with life changing skills and global opportunities. This will truly add great value to the youth of the country.”