"Smart phones are the digital Swiss knife for urban teens" says TCS Study
Commenting on the TCS GenY survey, Ajoy Mukherjee, Executive Vice President and Global Head HR said: Tomorrow’s professionals will be socially active, highly adaptable to new technologies and extremely aware of the world around them. Our annual survey of high-school students shows that urban teenagers are adopting new social platforms quickly, using them in multiple ways and leading the way in driving change. The inputs provided by India’s biggest survey of students help TCS as an organization plan appropriate ways to engage with tomorrow’s professionals and create fulfilling careers.
Background of the survey
The TCS GenY survey was undertaken during the nationwide TCS IT Wiz program held between July to December 2013 across 14 Indian cities - Ahmedabad, Bangalore, Bhubaneswar, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Kochi, Kolkata, Lucknow, Mumbai, Nagpur and Pune, with a total base of 18,196 high school students of 12-18. The primary data was collected from the participants by means of a questionnaire at each of the locations.
To find out more on the trends like preferred brands, carrier choices, net surfing habit you can refer to the survey findings: The TCS GenY Survey 2012-13 (PDF, 8.7 MB)