Smita Balram joins PUMA as Head of Corporate Communications

Smita Balram joins the famous athletic lifestyle brand PUMA as Head of Corporate Communications. She would be in charge of handling and strategizing brand communication for the German Sport style behemoth's India business.

Balram has been a journalist for over 16 years. She previously worked as a Special Correspondent at the Economic Times for six years and as a freelance writer for a number of firms.She also worked for the TV Today Network ( Headlines Today/ Aaj Tak), the Deccan Herald, and the Deccan Chronicle.

Smita takes down this on her LinkedIn and said, “ Starting Now... I am taking my life to a new level!

After 16 years in journalism with 6 spectacular years at The Economic Times, I am taking my learnings of tracking fashion & luxury retail to kickstart a new journey.I have on-boarded the iconic athelete lifestyle brand PUMA as the Head of Corporate Communications today. I will be strategising and building the brand communication for the India operations of the German sport style giant.”