Snapchat introduces the first-ever global AR Lens Fest!

Snapchat announced, its first-ever public, multi-day virtual event for AR developers and creators on 8th December, 2020 to explore what’s possible in augmented reality and celebrate Lens Creators those who use Lens Studio, Snap’s powerful AR creation tool, to build and publish Lenses for Snapchatters worldwide. The first session featured Snap co-founder Bobby Murphy and other leaders from Snap’s AR platform, as well as partners and Lens Creators like Phil Walton, the creator behind the infamous Potato Lens!  

Snaphas also announced an investment of $3.5 million dollars to expand its support of AR creators and developers. This new investment will continue Snap’s commitment to funding opportunities for Lens Creators to work on sponsored projects, connect personal passions with Lens creation, and participate in our AR Creator Residency Program.  

Join Snapchat over the next three days from 8th to 10th December to jump into the sessions and explore the immersive space they’ve created to celebrate the Lens Creator community!   

Tune in live for the first sessions and one can view the schedule and register here: https://lensfest.live/

Snapchat also announced a powerful upgrade to Lens Studio, one of the most popular AR tools on the market. This new 3.3 release is focused on improving creator workflows by providing tools and resources that professional creators need, as well as features that save time and improve the quality of Lenses.