Snapchat relaunches its Global Partner Solutions program

Snapchat announced relaunch of its Global Partner Solutions program — a partnership with industry-leading companies that help advertisers connect with the Snapchat community in exciting, innovative ways.

Originally launched back in 2016, Snap's first advertising partner program split the providers into two sections: Ads Partners and Creative Partners. With Snap's platform evolving, it's now looking to provide more specific assistance via its partner categorization tiers.

This will now feature two kinds of partnership - Strategic Partners and Certified Partners