Snapchat renews content deals with Disney, Viacom, and NBCUniversal

Snapchat has renewed its content contracts with Disney, Viacom, and NBCUniversal, which will see exclusive shows and programming aired to Snapchat Discover over the next year.

The deals demonstrate Discover's and Snapchat's importance in staying on top of consumer trends and interacting with the next generation of viewers.

Snapchat said: “These renewals are a strong validation that Discover continues to be an incredibly important platform for some of the biggest consumer media brands in the world – and these agreements affirm their long-term confidence in Snap and our ability to deliver meaningful outcomes to drive reach, relevance and revenue.”